Like many recent fans, Alexandra discovered Formula 1 through "Drive to Survive," the Netflix series that captures the thrilling narratives both on and off the track. What started as a recommended title quickly blossomed into a passionate obsession and a longing to experience the sport in person.

At her first race, she noticed a vibrant crowd of fans but realized there were few who looked like her. Where were all the women? Alexandra soon found that while there were various tour operators, none seemed to offer the elevated experience that would make traveling worthwhile.

Motivated by this gap, Alexandra aimed to create a sophisticated experience specifically designed for fans seeking more than just a basic ticket to the track.